Like a plastic block locked firmly into place, "The Lego Movie" is showing tremendous hold. In its third weekend, the Warner Bros. toon can expect a secure win with about $33 million.
Meeting this mark, "Lego Movie" — co-financed and co-produced by Village Roadshow — will close the weekend with a domestic cume close to $185 million in just 17 days. On Wednesday, it crossed $200 million worldwide.
This puts a pair of young male-skewing actioners in a difficult position.
Relativity's "3 Days to Kill," co-produced and co-financed by EuropaCorp, won't make a killing despite landing in second. It took $4 million Friday, and is on track to earn about $12 million this weekend. There's also heat on Sony's "Pompeii," which will be lucky to hit $10 million through Sunday after its $3.4 million Friday bow.
Intuitively, these films are dividing the same audience, both being PG-13 action films, to their mutual detriment. Though full demo information.
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