"Cesar Chavez," the biopic about the late Hispanic union leader that fought for fair wages for farm workers, has been gaining buzz leading up to its theatrical release on Friday.
The movie won the audience award at the trendy South by Southwest Festival in Austin this month. President Obama recently hosted a screening at the White House. There have been Facebook campaigns urging Latino moviegoers to go see the movie, and it received support from the National Hispanic Christian Leadership Conference, which has more than 60 million members.
There have been many documentaries about Cesar Chavez, who co-founded the United Farm Workers in 1962, led a grape boycott and organized a 300-mile march in California from Delano to Sacramento. But it wasn't until now that Chavez' story finally became a bona fide Hollywood movie.
It was a passion project for Diego Luna, who directed and produced the film.
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